Impact Radius is transforming the way advertisers handle media and performance marketing partnerships. Their natively integrated suite of products enables digital brands and agencies to maximise their return on global ad spend by providing a single trusted view into the consumer journey from ad impression through acquisition – across all devices and channels.
They also focus on real-time delivery of actionable insights across marketing channels and devices, developing the most comprehensive digital marketing platform with buyer journey insights, attribution modeling, built-in ad fraud detection and the automation of critical marketing workflows.
Working directly with the senior team in the UK, Brightshade were invited to define a fast-paced recruitment strategy, in order to backfill vacant roles and grow the UK sales team.
- Define strategy
- Attract applications
- Shortlist & First Stage Interview
- Sales Training and ongoing coaching support
- All roles filled and started within six weeks of campaign start date (ahead of target)
- New starters receiving six-months coaching from Brightshade (ongoing)
- New team members exceeding client expectations (mid-probation)
- Cost effective 360-degree recruitment solution saving Impact Radius over 14% on traditional recruitment fees
- Approximately 45 hours saved through first stage interview ownership