Staffing & Coaching

Impact Radius

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Impact Radius is transforming the way advertisers handle media and performance marketing partnerships. Their natively integrated suite of products enables digital brands and agencies to maximise their return on global ad spend by providing a single trusted view into the consumer journey from ad impression through acquisition – across all devices and channels.

They also focus on real-time delivery of actionable insights across marketing channels and devices, developing the most comprehensive digital marketing platform with buyer journey insights, attribution modeling, built-in ad fraud detection and the automation of critical marketing workflows.

Working directly with the senior team in the UK, Brightshade were invited to define a fast-paced recruitment strategy, in order to backfill vacant roles and grow the UK sales team.

 

Tasks

  • Define strategy
  • Attract applications
  • Shortlist & First Stage Interview
  • Sales Training and ongoing coaching support

 

Results

  • All roles filled and started within six weeks of campaign start date (ahead of target)
  • New starters receiving six-months coaching from Brightshade (ongoing)
  • New team members exceeding client expectations (mid-probation)
  • Cost effective 360-degree recruitment solution saving Impact Radius over 14% on traditional recruitment fees
  • Approximately 45 hours saved through first stage interview ownership

 

"Brightshade aligned with our business and culture, developing a process to ensure our tight deadlines were adhered to... As we continue to grow, we wouldn’t consider any other method to help drive our success."
"In the past, recruiting had been expensive, time-consuming and at times frustrating. Brightshade aligned with our business and culture, developing a process to ensure our tight deadlines were adhered to. They were able to fill our vacancies with incredibly strong profiles, from the initial brief to the new starters joining us in just 6 weeks! We also saved time as they tackled our in-house tasks themselves. They are now supporting us with coaching and training, allowing the business to focus on what we are good at. As we continue to grow, we wouldn’t consider any other method to help drive our success."
James Cockerill Director of Sales, EMEA Impact Radius London, UK

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